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Book details
Title | SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM | |
Author(s) | ZEITHAML VALARIE A.; BITNER MARY JO; GREMLER DWAYNE D. | |
Book number | 658.8/Z47 | |
Publisher | MCGRAW-HILL/IRWIN | |
Domain |
SERVICII. SERVICII INDUSTRIALE. SECTOR TERTIAR PRESTARI DE SERVICII VANZARE.DESFACERE.MARKETING 658.8 |
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Collection | ||
Language | ENGLEZA | |
Publishing year | 2006 | |
Number of pages | 708 | |
Content information | ||
ISBN | 007-124496-4 | |
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