Fisa cartii
| Titel | SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM | |
| Autor(en) | ZEITHAML VALARIE A.; BITNER MARY JO; GREMLER DWAYNE D. | |
| die Quote | 658.8/Z47 | |
| Editura | MCGRAW-HILL/IRWIN | |
| Domeniu |
SERVICII. SERVICII INDUSTRIALE. SECTOR TERTIAR PRESTARI DE SERVICII VANZARE.DESFACERE.MARKETING 658.8 |
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| Colectie | ||
| Limba | ENGLEZA | |
| An aparitie | 2006 | |
| Numar pagini | 708 | |
| Info continut | ||
| ISBN | 007-124496-4 | |
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