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Titel | SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM | |
Autor(en) | ZEITHAML VALARIE A.; BITNER MARY JO; GREMLER DWAYNE D. | |
die Quote | 658.8/Z47 | |
Editura | MCGRAW-HILL/IRWIN | |
Domeniu |
SERVICII. SERVICII INDUSTRIALE. SECTOR TERTIAR PRESTARI DE SERVICII VANZARE.DESFACERE.MARKETING 658.8 |
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Colectie | ||
Limba | ENGLEZA | |
An aparitie | 2006 | |
Numar pagini | 708 | |
Info continut | ||
ISBN | 007-124496-4 | |
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